Project Summary

We are pumped to share the success of our recent collaboration with South College, where we had the opportunity to produce two compelling ads to boost enrollment for their nursing school and dental clinic. We’re thrilled to showcase the power of creative video storytelling in driving engagement and creating results!

The first ad, titled “Balancing it All”, focused on the Knoxville Nursing School. We crafted a compelling narrative centered around a single mom who deftly juggles her responsibilities, showcasing the real-life challenges and triumphs that nursing students can relate to. The response was phenomenal, with a nearly 30% lift in lead volume across all markets where the ad was shown. Notably, the ad generated the most significant number of walk-in mentions from prospective students, particularly in markets like Atlanta and Nashville. Additionally, “Balancing it All’ achieved a remarkable 20% increase in QR code downloads compared to the previous ads, highlighting its effectiveness in driving engagement.

We are immensely grateful to South College for entrusting us with the opportunity to flex our creative chops. Their willingness to embrace unconventional ideas allowed us to produce ads that stood out, resonated with the target audience, and delivered tangible outcomes.

SOUTH COLLEGE | BALANCING IT ALL

SOUTH COLLEGE | DENTAL ORCHESTRA

Our second ad featured the Nashville Dental School and its public-facing dental clinic. We introduced a whimsical concept called the “Dental Orchestra” casting an actor to play our Dental Conductor and created a custom soundtrack sampling dental noises from their facility! This playful and unexpected approach resonated with the audience, leaving a lasting impact. In addition, we demonstrated that unique creative concepts could deliver exceptional results by embracing a funkier non-basic idea. The response from the Nashville community was overwhelming, leading to a significant boost in enrollment and increased awareness about the dental clinic’s offerings. 

SERVICES PROVIDED
Idea Concepting, DP, Creative Direction, Song production, Set Design, Branding, Turn key video production, Art Direction, Director, Editing, Producing, Audio Engineering on site, Casting Director, Post Mastering Audio, Foley Audio, Post Production & Good Vibes

bTs behind the scenes & Frame Grabs